A logo design is the union of symbols, images, text and colors to create a unique brand that communicates the essence of your business. The logo is the basis of your identity as a brand.
Logo design is all about creating the perfect visual brand mark for a company. Depending on the type, a logo usually consists of a symbol or brandmark and a logotype, along with a tagline.
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All logos consist of one or two main components: logotypes and logomarks. The logotype is the lettering design. The logomark is the icon used to represent the business. A strong logo can have one or both of these elements, and many iconic brands have succeeded with each approach.
They’re meant to visually communicate the unique identity of the brand and what it represents. Depending on your design philosophy, simple logos comprised of only essential elements are often the most difficult and also successful.
Personal logos and branding are used by creative professionals to add another dimension of identity to their work. They are often used for stationery, website logos, business cards, or for watermarks. Personal logos are the artist’s own brand.
A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message. A concept or “meaning” is usually behind an effective logo, and it communicates the intended message
Logos are intended to be the face of a company.
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