Email Marketing

Email Marketing is a technique of communication with the user in which email is used to attract potential customers. It is a direct channel with the user that allows to adapt the content to each consumer and thus achieve greater return on investment.

Email marketing focuses on sending a message with the purpose of acquiring new customers, developing relationships with current ones, creating loyalty, interacting with contacts, increasing sales, generating confidence in a service or product, confirming a purchase order, among other objectives.

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Email marketing is used to define the sending of mass emails to a set of contacts. Sending an email marketing campaign is both an act of online communication and direct marketing.

Email Marketing allows us to measure results practically in real time, which provides us with very valuable information about our campaigns and the interest they arouse in our customers.

Is to send a commercial message directly using email as a channel

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